BluHorn web-based media buying & planning software.
Company: MarketingSherpa and MECLABS Institute Mike White launched Client Focused Media in 2002, the leading integrated marketing firm in Northeast Florida with extensive capabilities and experience providing strategic planning, marketing, creative, advertising, printing, branding, public relations and crisis communications services. He also serves as the Publisher of Jacksonville Buzz Magazine which reaches 150,000 readers each month and is the CEO of Bluhorn Solutions. Because of White’s commitment to provide the broadest range of integrated marketing services possible for CFM’s clients, he also founded an events production company as well as a promotional product company to support CFM’s cutting edge marketing campaigns and to yield measurable results for CFM clients at the most efficient rates. Mike White Daniel Burstein Mike White Daniel Burstein David Sillick Daniel Burstein Mike White Daniel Burstein Mike White Daniel Burstein David Sillick Daniel Burstein Mike White via Blog – BluHorn https://bluhorn.com/bluhorn-tv-5-minutes-with-daniel-burstein-from-meclabs/
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Company: Van Horn Media, Inc Short company description: In the Next 5 years, the biggest change to marketing will be what?: Mike White launched Client Focused Media in 2002, the leading integrated marketing firm in Northeast Florida with extensive capabilities and experience providing strategic planning, marketing, creative, advertising, printing, branding, public relations and crisis communications services. He also serves as the Publisher of Jacksonville Buzz Magazine which reaches 150,000 readers each month and is the CEO of Bluhorn Solutions. Because of White’s commitment to provide the broadest range of integrated marketing services possible for CFM’s clients, he also founded an events production company as well as a promotional product company to support CFM’s cutting edge marketing campaigns and to yield measurable results for CFM clients at the most efficient rates. Mike White Mary Van Horn Mike White Mary Van Horn Mike White Mary Van Horn Mike White Mary Van Horn Mike White Mary Van Horn Mike White Mary Van Horn Mike White via Blog – BluHorn https://bluhorn.com/bluhorn-tv-5-minutes-with-mary-jo-van-horn-from-van-horn-media-drama-in-the-workplace/ Company: Van Horn Media, Inc Short company description: In the Next 5 years, the biggest change to marketing will be what?: Mike White launched Client Focused Media in 2002, the leading integrated marketing firm in Northeast Florida with extensive capabilities and experience providing strategic planning, marketing, creative, advertising, printing, branding, public relations and crisis communications services. He also serves as the Publisher of Jacksonville Buzz Magazine which reaches 150,000 readers each month and is the CEO of Bluhorn Solutions. Because of White’s commitment to provide the broadest range of integrated marketing services possible for CFM’s clients, he also founded an events production company as well as a promotional product company to support CFM’s cutting edge marketing campaigns and to yield measurable results for CFM clients at the most efficient rates. Mike White Mary Jo Van Horn Mike White Mary Jo Van Horn Mike White Mary Jo Van Horn Mike White Mary Jo Van Horn Mike White Mary Jo Van Horn Mike White Mary Jo Van Horn Mike White via Blog – BluHorn https://bluhorn.com/bluhorn-tv-5-minutes-with-mary-jo-van-horn-from-van-horn-media-handling-stress/ Each week on “5 Minutes With,” Mike White interviews media experts. This week he sits down with Jordun Paster from the American Marketing Association (gojarrett.com). The American Marketing Association focuses on providing marketers around the world with industry updates and also partners with large companies to provide the collegiate chapters a project to complete. Company: American Marketing Association Website Address: gojarrett.com Interviewee: Jordun Paster How does your marketing strategy change from working with a local advertising client to a national advertising client?: When working with a local advertising client, we tend to focus more on community events, website optimization, social media tactics, email marketing, and trade shows. We have never worked directly with a national advertising client but if we did, we would focus more on paid advertising. As in Google Ads, TV Commercials, etc. Also focusing on increasing brand awareness with the social media accounts. How do you define success?: Success is hard to define because everyone has their own opinion of what being “successful” is. My opinion of success is being able to look yourself in the mirror and tell yourself that you are giving every ounce of effort you have into whatever it is that your doing. Ones idea of success could be providing for their family, thriving in your current position, winning Fortnight tournaments, etc. There are endless scenarios to what one can call a measure of success. The biggest change that your predict will happen in marketing in the next 5 years is what?: I think one big change that will happen in the marketing world is increased consumer visibility to their own data that marketers collect. Making the consumer feel better about what data is being tracked and stored will lead to more trust and ultimately more brand loyalty (depending on the data that is being collected). Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?: I love this discussion! It is important for a business to hire an outside ad agency opposed to having just an internal marketing director because your business will have a TEAM of trained industry experts working with your resources opposed to one person/small team working with the resources. Also, An ad agency most likely has a deeper network of people that can assist in the marketing strategies. Picking between the two would come down to how much resources you have set aside for marketing purposes and also, what you plan to achieve with your marketing strategy. Mike White Jordun Paster Mike White Jordun Paster Mike White Jordun Paster Mike White Jordun Paster Mike White Jordun Paster Mike White Jordun Paster Mike White Jordun Paster Mike White via Blog – BluHorn https://bluhorn.com/bluhorn-tv-5-minutes-with-jordun-paster-from-the-american-marketing-association/ Each week on “5 Minutes With,” Mike White interviews media experts. Today he sits down with Mike Osborne from MediaMobz. MediaMobz and its GLXStudio Platform enable businesses to easily and quickly communicate their message internally and externally using video. Website Address: mediamobz.com Interviewee: Mike Osborne In the Next 5 years, the biggest change to marketing will be what?: Marketing will be more experiential instead of promotional What percent of your advertising service offerings does media buying make up?: We don’t directly do Media Buying – we enable the rapid curation of content that can be used in Media Buy Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?: Outside agencies have reach and capabilities that most internal marketing groups don’t have Mike White Mike Osborne Mike White Mike Osborne Mike White Mike Osborne Mike White Mike Osborne Mike White Mike Osborne Mike White Mike Osborne Mike White via Blog – BluHorn https://bluhorn.com/bluhorn-tv-5-minutes-with-mike-osborne-from-mediamobz/ After brainstorming and deciding what media outlets align best with your company and advertising style, the only thing left to do is buy! While media planning and buying typically happens consecutively, BluHorn ensures a smooth transition for you or your team. What’s the difference between Media buying and media planning? The main difference between the two is media planners select and test different medias to pair with a customer’s marketing strategy. On the other hand, media buyers negotiate media prices, rates– and affordability in order to purchase media, which is then used to advertise a company or their product. Media buying includes strategic and correct placement of ads, in addition to researching future potential ad placements. The role of media in advertising is almost mandatory; without media, there is no advertisement. Media planning plays a large role in the media buying process. It ensures that before buying, customers are satisfied with their choice of media. It allows media planners to research, gather, sort, and analyze media outlets. This is ultimately the most crucial aspect of the advertisement process. It sets the foundation for media buying later on down the road. Many companies create software that focus solely on media planning. However, BluHorn is one of the few that emphasize services for both media planning and buying, canceling confusion and saving the pockets of customers. So, what IS media buying? Media buying is simply taking a commercial, billboard ad, newspaper ad, or other sales message and making sure it is exposed by an audience. In this day and age, the list of media available to use seems almost infinite. Due to the exponential growth of the internet, many other types of digital media is being utilized for advertising. Including social media, email marketing, Pay-Per-Click, YouTube/video ad, and more. Fortunately, BluHorn is compatible with most media outlets to give customers a wide variety of options to choose from and test what works best for their company. Our software also allows customers to see what mediums will work for them and those that do not necessarily fit their goal. Okay, so why should I choose BluHorn for my media buying and planning? BluHorn is a great choice if you are looking to manage budgets, track your spending, and maximize resources. Our software is not only modernized and continually updated, but we also pride ourselves in being wicked fast and reliable (not to mention our super customer service).
“I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic. The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.” –Brenda Bowman
BluHorn knows that there is always room for improvement. We allow suggestions and feedback to better serve our customers and potential customers. We want to ensure that your media buying process is both commendable and effective. BluHorn offers many opportunities and capabilities that are always made available to our users. We understand that searching for ad placement and compatibility can get tedious and overwhelming. BluHorn was created by media buyers for media buyers, so we know all your struggles and frustrations. That’s why we have made it easy for you to try our software first-hand so you can see how life-changing it really is. We not only look at the data and numbers, but we also take into consideration the impact of your advertisements and that your money is being used for what it should be. BluHorn wants to be sure that your product and advertisements are performing at the highest efficiency possible. Customer and product satisfaction are equally important to us. We want your confidence in us to be as strong as your confidence in your business, project, or product. In our software and services, we provide Brand strategies, data analytics, advertising campaigns, content marketing, and advanced technology, which are all designed to help achieve your end goals.
We’re always here for you! BluHorn is always willing to work with customers as they continue to learn the software along the road. We know that it can sometimes be difficult to learn new software on your own so we are always available to help. You’ll benefit by using our software by saving time and money. Start by taking our software for a 14-day test drive and see how it can benefit you.
via Blog – BluHorn https://bluhorn.com/media-buying-software/ Company: Van Horn Media, Inc As a media buying expert turned Life Coach, I help Ad Agency Owners decrease stress and increase productivity. In the Next 5 years, the biggest change to marketing will be what?: Channeling fear and scarcity into creative and positive change. When buying media, what percent of your advertising investment is spent on traditional media and how much of your advertising budget is spent on digital advertising?: 100% – Digital Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?: For the objectivity and multiple areas of expertise that an Ad Agency (that’s the right fit for the client) provides. via Blog – BluHorn https://bluhorn.com/bluhorn-tv-five-minutes-with-mary-jo-van-horn-from-van-horn-media-inc/ Company: KCo Ad Agency via Blog – BluHorn https://bluhorn.com/bluhorn-tv-making-a-difference-with-alex-alexander-from-kco-ad-agency/ Each week on Digital Champions, our host Mike White talks to experts in the digital media sphere. This week, Mike talks to Ryan McDonald from Shade Digital. Ryan McDonald has managed advertising budgets over $2,000,000/month for large ecommerce companies, built lead generation programs, worked on political campaigns, grew local businesses & was a keynote speaker at a mobile conference. Now his talent & Shade Digital, are standing by to accept your company’s challenge. Short company description: Shade Digital is an online advertising agency built with the struggles of the small business owner in mind. In the Next 5 years, the biggest change to marketing will be what?: Continued automation in regards to algorithmic targeting with larger government interference in industry practices. To learn more, visit https://shadedigital.com via Blog – BluHorn https://bluhorn.com/bluhorn-tv-digital-champions-with-ryan-mcdonald-from-shade-digital/ Each week on 5 Minutes With, our hosts Mike White and Gary Spurgeon talk to experts in the media industry because they usually know a thing two. Today, Mike & Gary talk to Darren Magarro from DSM. We are a group of creative marketers who share a steadfast conviction to innovation in marketing. We take risks, push back on bad ideas and use data to influence every decision we make. We take your success personally and operate with brutal honesty. We love to win, hate to lose and believe that empathy and ego, together, are the keys to great marketing. This is why we choose to work exclusively with companies that believe in our brand of disruption. We won’t work with everyone, but when we do, we’re all in. To learn more, visit www.thedsmgroup.com. via Blog – BluHorn https://bluhorn.com/bluhorn-tv-5-minutes-with-darren-magarro-from-dsm/ |